Debate 3 (Between 8.30pm and 10.00pm on Thursday 30 April)
- The final results for debate 3 were:
- Overall:2,157,964 slaps
- Cameron:1,205,542 slaps (56%)
- Clegg:254,876 slaps (12%)
- Brown:697,546 slaps (32%)
- Million slap markers:
- Total slaps reached 1 million at 8.40pm or 41 minutes in.
- Total slaps reached 2 million at 21.58, or 88 minutes in.
- Cameron was the only candidate to reach 1 million slaps at 9.50pm or 80 minutes in.
- Most slapped moments:
- 1. 9.07pm - Cameron on bankers’ bonuses.
- 2. 9.53pm - Cameron on tax credits
- 3. 9.22pm - Cameron on Lib Dems’ immigration amnesty
- Leaders’ slapformance:
- Brown led the slaps significantly in the day before the debate (a reaction to his ‘gaffgate’ overheard ‘bigoted woman’ comment the day before?)
- But, for the third time in a row, Cameron led the slaps during the live TV debate – this time with a massive 56% of all slaps (up from 50% in debates 1 and 2).
- After an increase in slappage last week, Clegg was back to 12% - the same share he had in debate 1.
- Brown has got progressively less annoying across the debate, with 38% in debate 1, 34% in debate 2, and just 32% in debate 3.
Debate 2 (Between 8.00pm and 9.30pm on Thursday 16 April)
- The final results for debate 2 were:
- Overall:2,533,558 slaps
- Cameron:1,280,323 slaps (50%)
- Clegg:399,486 slaps (16%)
- Brown:853,749 slaps (34%)
- Time to 1 million slaps:
- Total slaps reached 1 million at 8.40pm or 41 minutes in. (It took 51 minutes in debate 1).
- Cameron was the only candidate to reach 1 million slaps at 9.18pm (78 minutes in).
- Leaders’ slapformance:
- Cameron led the slaps again, once more receiving almost exactly half of all slaps meted out.
- Clegg was slapped more in debate 2 (soaking up 16% of slaps this week, compared to 12% last week).
- Brown was most improved, only receiving 34% of slaps this week (compared to 38% last week), and with no entries in the top 3 most slapped moments
- Most slapped moments:
- 1. 9.24pm - Cameron on immigration
- 2. 9.00pm - Cameron on ‘Labour’s lying leaflets’
- 3. 9.22pm - Cameron on Afghanistan
- Usage:
- Total slaps were down on last week (2,533,558 total slaps this week vs. 2,966,005 last week).
- Number of slappers (unique visitors) was also down (13k visits this week vs. 20k last week).
- Was this reduction due to less people watching because the debate was on Sky News?
- Lots of people left Slapometer after around 30 mins (when the candidates were talking about the environment – one of the flattest moments for slapping). Were they turning off, bored?
- But this week’s visitors slapped more (192 average slaps per visitor last week vs. 148 average slaps per visitor last week).
Debate 1 (Between 8.30pm and 10pm on Thursday 16 April)
- The final results for debate 1 were:
- Overall:2,966,005
- Clegg:341,628 slaps (12%)
- Cameron:1,486,735 slaps (50%)
- Brown: 1,137,642 slaps (38%)
- Share of slaps:
- Clegg: 12%
- Cameron: 49%
- Brown: 39%
- Time to 1 million slaps:
- Cameron was first to 1 million slaps at 9.45pm (75 minutes in)
- Brown followed him at 9.56pm (86 minutes in)
- Most slapped moments:
- Cameron: "How can you say giving NHS staff a 7% pay rise is good for the economy" at 9.30pm
- Brown and Cameron experienced peaks together every time they sparred.
- The economy was the hottest topic, sustaining 850 slaps per second.
- Usage:
- Over 20,000 people used Slapometer during debate 1
- Average 336 slaps per second
- Traffic:
- Our servers momentarily crashed at 8.27pm as 800 people a second flooded onto the site ready for the start of the debate.
- Twitter and Facebook vied to be the lead source of links to Slapometer during the debate.
- Traffic to Slapometer doubled at around 9.20pm when @ bobbyllew (TV presenter Robert Llewellyn, with nearly 40,000 followers) retweeted about the site.
- Nearly 1500 referrals to albionlondon.com from slapometer.com
- Just yesterday we had over 3000 referrals from Twitter to slapometer.com
- Over 5500 referrals last night from Facebook
- 17% of total visitors last night were returning visitors
- 49% of traffic yesterday was from referral sites.
Pre-debate practice (1 April – 15 April)
- Total slappage:
- Total slaps: 22,163,331
- Brown: 10,516,010 (47 %)
- Cameron: 8,692,458 (39 %)
- Clegg: 2,954,863 (14 %)
- Peak slap time:
- 12.43pm
- Most disgruntled slapper (most slaps per individual):
- 45,678!
- Top cities for slappers:
- London (67%)
- Manchester (14%)
- Birmingham (2%)
- Top countries:
- UK (74%)
- Germany (12%)
- France (3%)
- USA (2%)
- Interesting facts:
- 62% of people slap all three leaders.
- The Labour Party asked their activists to slap Cameron
